Father Christmas Letter

It's July - so time for Harrods and Selfridges to open their Christmas shops

This years’ theme is ‘A Crystal Christmas inspired by Swarovski,’ so customers can expect a glittering exhibition.

There are over 250,000 decorations alone, and prices in the store range from £1.95 for a tree decoration, to £2,999 for a life-sized Santa Claus ornament.

And for the first time there will be an ice-rink on the roof.

Selfridges also launched it's Christmas display early.

Customers were invited into a wintery world despite temperatures outside soaring to 77F (25C), the festive atmosphere told a different story with Christmas trees, tinsel, Santa hats and best-selling Union Jack baubles decorating the shelves.

Its 'hot list' for 2011 includes Christmas trees up to 8ft high, which will set shoppers back a hefty £159, and exclusive stag and polar bear faux fur hats for £100 - a cult item in Japan.

And, after a slow start, customers began to make their way to the tills with their early festive buys.

Lesley Herbert, 56, a cookery teacher from Romford, Essex, snapped up six ‘Santa’s workshop’ signs and said she had travelled in to London especially for the Selfridges opening.

She said: “I think it is brilliant.

"Some years ago I started to send my dance friends letters from Santa and now I also send gifts with that. I haven’t got any grand-children to buy for so I do it for them.

“It takes so long to do, there about 30 of them, that I have to start early. I saw the sale advertised so I have come in especially for it.

"I always start Christmas shopping around this time. I only have an hour or so a week to do it and I can’t do it overnight.

“I love the decorations here, they are beautiful. I am going to go to the Harrods sale as well.” Helen Lobichenko, 20, a chemistry student from Moscow visiting London, bought a snowman tree bauble and said: “I think it is pretty good they have started early.

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Father Christmas Letters

Letters from Father Christmas

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A letter to Father Christmas

The Father Christmas Letters