United Colours Of Benetton

BENETTON GRP : Benetton puts the future online

Ponzano, 1 August 2011. Benetton crosses a new digital creativity border and revolutionises its portal with an all-encompassing magazine; an atypical platform for live events and a number of new features to open future digital scenarios in which United Colors of Benetton will be an increasingly important presence. This is another step in the digital metamorphosis of Group communication; by engaging with the new Web 2.0 and social network languages, it has rapidly achieved great results in terms of visibility, appreciation, traffic and participation by a worldwide audience.

Benetton.com , the gateway to Benetton’s digital universe, gets a makeover to coincide with the launch of the new autumn/winter collection 2011. It now wears vibrant colours and offers new sections packed with editorial, multimedia and interactive content.

The Collections section (Woman, Man and Child, Undercolors and Lifestyle), now includes a This Weekarea which will offer weekly advice about looks to wear for various occasions. Specially-shot videos and photos will showcase the perfect outfits to wear – from apparel to accessories – to be on-trend all the time. A fully-fledged virtual personal stylist will guide online visitors through a colourful world creating a unique and special shopping experience that will continually draw the brand closer to consumers.

In addition to the collections there will be a news section, links to the United Blogs of Benetton superblog blog.benetton.com and Benetton Web radio, providing a soundtrack perfect for surfing the web, working, or general background music.

Websharing plays an important role on the revamped site. Photos, videos, clothes and content can be shared immediately with friends on the main social networks, primarily Facebook, true to the 2.0 sea change which Benetton has long implemented with great success.

Bold, bright colours – one of the Group’s long-time distinguishing traits – make the various sections unique and individual. This includes the news area, in which weekly updates on events, fashion news and much more will be reported.

Creativity, sharing and multimedia are integral features of the photo and video galleries, of the store locator and the section featuring digital freebies. Dynamic, modern tools are designed to reach an increasingly vast community every day. They are just a taste of all the new, amazing web and mobile apps Benetton will launch from September to Christmas.

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In the life style of leisure wear, Benetton holds pace with Esprit from California to be in the leading location of the times. The Top 5 Best swissvoile lace Benetton apparel embodies the sense of value of new young era. The Best After- Sales:africa lace

The original Benetton apparel was primarily tailored for youth and youngsters. Make an Inventory of 5 Most Extraordinary wax prints , You Will Impressed! Quite a few yrs subsequently, consumers at all ages approved it. Excitingly Attractive african jewelry Buys Its design is casual and fascinating and tailoring facilitates put on, applying inspiration from nostalgic feeling to current apparel, for example ski go well with made with high-tech synthetic materials in fifties, herringbones suit and mini skirt in sixties, disco attire made by stringing beads and leather together in seventies etcetera. Furthermore, you can find some youngsters attire resembling North European fashion theme, including blue household series of jean clothing. Probably the most frequently place they go is Peru. This country in South America offers them with endless inspiration.

Initially, Benetton pullover was woven by Giuliana by fingers, mating it with brilliant colors to differentiate knitted sweater created in Britain. There was 18 items of clothing for the very first series, principally violet slipover. Afterwards, brilliant color mixture of apparent Mediterranean and South American style grew to become the poster of Benetton. Benetton apparel is predominantly in normal fiber, such as wool, cashmere and Angolan wool fabric. So as to serve the nearby favor and style pattern, Benetton pullover is created totally having a little volume of dyed yarn.

Benetton clothes makes an attempt surmount sex, social class and nations to reflect a type of existence philosophy, which was proven within the advertisement movement of "Benetton——colour of world" (1983) called "Olivero Toscani". The unique ads of Benetton get many attentions from the world, its ad content involving terrorism, racism, AID and so forth with no mentioning Benetton apparel. Certain advertisements even brought about popular disputes.

The high-tech producing technology, creative design and excellent market marketing make Benetton Company become one of clothing producers developing at the fastest speed. The company was set up in 1965 and, as much as now, has set up over 4 thousand shops in over one hundred countries. Well-known for "united colors of Benetton" "Sisley" "012" trademark, its product series reaches so far as cosmetics, toys, swimming suits, watches, glasses, stationery, shoes, lingerie, household products and so on. The worldwide strategy of Benetton is to make the name of Benetton become popular to the world like MacDonald and coco cola. In certain nations, Benetton may be said to be one of Italian brands with the greatest fame amongst youth and are sold in many malls and exclusive shops. In 1994, Benetton ranked the first in the sales of adult outfits in Italy.

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