Rue21 makes big push with 'fast fashion,' low cost
About rue21:
What : Clothing and accessories retailer
Headquarters : Warrendale. Distribution center in Weirton, W.Va.
Employees : 228 at headquarters, 7,243 overall as of Jan. 29.
Stores : 638 in 44 states as of Jan. 29; passed 700-store mark in July.
Western Pennsylvania stores: Forbes Avenue, Oakland; Galleria at Pittsburgh Mills, Frazer; Grove City Premium Outlets; Uniontown Mall; Tanger Outlet Center, South Strabane; Westmoreland Mall; Butler Crossing Shopping Center, Butler; Indiana Mall; Monroeville Mall.
Source: rue21 Inc. --> Cheap, but cute. That's how Phylisha Turner sums up the clothes, shoes and accessories at rue21's newly reopened and larger store in Monroeville Mall. "Cute and affordable," Turner, 16, of Pitcairn said after she and friends Carrie Cahill and Jessie Kubler perused fast-growing rue21 Inc.'s latest Western Pennsylvania switch-over of one of its men's and women's clothing stores to the expanded rue21 etc! format that stocks belts, purses, underwear, makeup, jewelry and hair accessories. Warrendale-based rue21 isn't as well-known as many of its competitors. But the company's climbing store count and rising sales, plus shoppers' comments at retail centers and online, are signs that its "fast-fashion," low-cost styles are resonating with price-conscious consumers. Rue21 had 638 stores at the end of January and 700 as of July; the company could open 110 locations this year on its quest to reach more than 1,000 nationwide. "They are flying under the radar, somewhat," said Doug McIntyre, owner of Columbus-based research firm Cult Marketing. Compared to American Eagle Outfitters Inc.'s giant video screen promotions in Times Square and Abercrombie & Fitch's erotic and controversial ads and T-shirt slogans, rue21's statement isn't bold, he said. Yet, "they have been growing very quickly, so obviously their model is working for them," McIntyre said. The retailer's mantra is a continuous turnover of merchandise designed to appeal to 11- to 17-year-olds, or anyone who wants to look and feel 21. Stores get daily shipments to keep up with trends and ensure frequent visitors will find something fresh. There's no running style theme, such as preppy or urban apparel, allowing rue21 to shift course quickly as fashions change. "It's not all one style," said Sarah Rodocker, 12, of Forest Hills.
Stores With Western Theme - News
Western Pennsylvania stores: Forbes Avenue, Oakland; Galleria at Pittsburgh Mills, Frazer; Grove City Premium Outlets; Uniontown Mall; Tanger Outlet Center, South Strabane; Westmoreland Mall; Butler Crossing
Said Carman Hess, the assistant manager of Wyoming Home, a western theme store in the heart of Cheyenne. She says that business is up. But an increase in business during Frontier Days is limited to only a few select stores. Particularly those store
Pick your party theme: luau, fiesta, Mardi Gras, casino, over-the-hill, fifties, western, disco, Hollywood, birthdays, anniversaries, showers, weddings, you name it – Wally's has it all! Wally's gigantic selection of bagged, bulk party favors is
Two national clothing retailers, Bealls Outlet and Ross Dress for Less have leased vacant space in the plaza, which was converted from a Western-style theme park into a shopping center in the 1980s. Bealls Outlet will open in a 35000-square-foot
country and western singers or anything else with a Wild West theme. A cup for best fancy dress is being handed out. Cakes and produce, books, DVDs and CDs, bric-a-brac, a raffle and a bottle tombola will all be on sale. Rogate Stores is also keen
Texas Style Western Weddings | Dallas Black Bride
Whoever said that planning a wedding had to be serious and stressful? With a western themed wedding, you can experience a whole new idea together while making it as unique as you want it to be.
For a western themed wedding, location is everything. Think about having your wedding in an “old west town”, which are located throughout the Midwest and usually offer wedding packages at a cost.
You can also find an open prairie and use tents and backdrops that you have designed yourselves. Or just decorate an old country church and reception hall. The important thing is to find your own style and preferences and then incorporate them into your wedding.
Decoration will be your visual focal point for this type of ceremony. To create the ambiance of a western themed wedding, use gold bows, which can be found at Christmas time. You can also use hay bales for guest seating, drive away in a horse drawn carriage and use country music or western movie themed music at your ceremony.
Once you have the ceremony details worked out and you know for sure this is what you both want, began thinking about your attire for your western themed wedding. Watch old western movies to see what brides wore, such as heavy fabrics, long sleeves and a lot of lace.
For the groom you could go simple with blue jeans, a brown vest and a brown jacket, of course worn with a hat, boots and spurs.
For the bridesmaids, western themed weddings are known for keyhole, dark dresses usually worn with lace up boots. Instead of having them hold a big bouquet of attendant flowers, hand-make headbands adorned with flowers and ribbon.
To decorate your guests’ tables, use your imagination to create the western theme. Buy cowboy hats and line the insides with fresh flowers and baby’s breath, or buy old cowboy boots at a thrift store and let sunflowers dangle from the tops. Adorn small items on tables with things like sheriff’s badges or replicas of old medicine bottles. Another original idea for guests to enjoy your western themed wedding is to have a corner of the reception hall set up for photos.
Find western clothing at thrift stores or western supply stores. And instead of a dollar dance to raise money for the bride and groom, offer them black and white western photos of themselves to take home as souvenirs.
You can pay your own photographer an extra fee to take the photographs.
Stores With Western Theme - Bookshelf
Billboard
Pat Gorman, merchandise manager at Old Tucson Studios, a Western theme park in Tucson, Ariz., says that Murphey sells well in its gift shops and that she ...Global Denim
We were on the western theme continuously in our advertising. ... of the chain stores.62 The above production-oriented narrative satisfyingly explains how ...Food Lover's Trail Guide to Alberta
This store has fun with the cowboy theme, befitting Cochrane 's image as a bastion of the old West. Need a cowboy dishtowel? This is the place. ...Starting and running your own horse business
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